Demographics: A Snapshot of NASCAR’s Fan Base
Our sport is nothing without our loyal fans. Here's a brief overview of NASCAR's fan base.
NASCAR 101
23 articles
How Much Does a NASCAR Sticker Cost?
When it comes to NASCAR, there is a big learning curve into truly understanding how sponsorship works. This one is the most commonly asked question we get: “How much does a sticker on a race car cost?” Safe to say everyone wonders that, and it is an interesting question but one that has never been clearly answered. So to set…
Five Misconceptions of NASCAR Sponsorship
January 23, 2023: Kyle Busch shoot at RCR Studio in Welcome, NC. (HHP/Harold Hinson) By and large the sport of NASCAR has received high accolades over the years for its patriotism, fan loyalty and strong sponsor backing. Those who work in our industry and our loyal fans know that sponsors are key to the equation—without their financial support, teams would…
Why your sponsorship program should include a business development component
Sponsorships are largely viewed as vehicles to accomplish an assortment of marketing goals by creating connections with consumers. Sure, that can increase brand affinity and loyalty, but what about tapping into sponsorship assets to support business development efforts too? It makes a lot of sense, because the objectives in connecting with commercial customers are largely the same as connecting with consumers, albeit…
Rethinking branding as the main driver of a sponsorship program
The most high-profile and visible part of a sponsorship program is branding, whether it’s signage at an event or a logo on a team uniform. Branding (and the awareness that comes with it) is one of the easiest sponsorship benefits to execute – and to quantify. But should the success of a sponsorship program be based on brand awareness? Should…
NASCAR Fan Loyalty
Every sport has its own type of fans, and they are typically broken into two categories: fair-weather fans and all-weather fans. The fair-weather fans are what one might call “those” fans, the ones who buy a last-minute ticket for the biggest game of the season and lose interest halfway through the postgame highlights. These fans might have surface level interest…
NASCAR Viewership Highest Since 2017
“Folks who previously didn’t watch NASCAR are now watching NASCAR," said Brian Herbst, NASCAR Senior Vice President, Media, and Productions.
FOX NASCAR 2022 Viewership Up 6%
June 14, 2022. FOX Sports concludes 2022 broadcast with NASCAR. (FOX Sports PR via Twitter). NASCAR broadcasts races on four different channels: FOX, FS1, NBC, and USA Network. This week, FOX Sports concluded its portion of the season at Sonoma Raceway--producing an increase in viewership of 6% YOY. FOX reported an average viewership of nearly 3.5 million across 14 NASCAR…