Kyle Busch has found a new home at RCR. Now he’s after bigger things
*originally published in The Athletic by Jordan Bianchi on Jan. 18, 2024 Kyle Busch experienced an indoctrination into Richard Childress Racing’s culture last week when he and team owner Richard Childress went on a hunting trip to North Carolina’s outer banks. This marked the first time Busch had gone on a hunting trip in years and the first time he had ever…
Demographics: A Snapshot of NASCAR’s Fan Base
Our sport is nothing without our loyal fans. Here's a brief overview of NASCAR's fan base.
NASCAR Fan Loyalty
Every sport has its own type of fans, and they are typically broken into two categories: fair-weather fans and all-weather fans. The fair-weather fans are what one might call “those” fans, the ones who buy a last-minute ticket for the biggest game of the season and lose interest halfway through the postgame highlights. These fans might have surface level interest…
NASCAR Viewership Highest Since 2017
“Folks who previously didn’t watch NASCAR are now watching NASCAR," said Brian Herbst, NASCAR Senior Vice President, Media, and Productions.
The Drive to Connect
Think about the brands you like. Or love. Or you can’t live without. You have a strong emotional connection with that brand. That strong emotional connection – it’s what truly makes something a brand – is how we think and feel about it. But to make your brand loveable – for people to feel a strong emotional connection to it…
Full-season sponsorships are making a comeback In NASCAR, and not just in the Cup Series
The recently announced Whelen partnership with Richard Childress Racing and Sheldon Creed shows the health of NASCAR at all levels, not just the NASCAR Cup Series.
RCR Partnerships Provide Unprecedented Access
At Richard Childress Racing, we provide unparalleled behind-the-scenes access to our partners at the track. Between meet-and-greets with drivers and Richard Childress, tours of the garage and haulers, VIP access to the Driver/Crew Chief Meeting and seats on top of the pit box for the race, RCR can provide you and your corporate guests a full day of once-in-a-lifetime memories.…
