Demographics: A Snapshot of NASCAR’s Fan Base
Our sport is nothing without our loyal fans. Here's a brief overview of NASCAR's fan base.
NASCAR Fan Loyalty
Every sport has its own type of fans, and they are typically broken into two categories: fair-weather fans and all-weather fans. The fair-weather fans are what one might call “those” fans, the ones who buy a last-minute ticket for the biggest game of the season and lose interest halfway through the postgame highlights. These fans might have surface level interest…
NASCAR Viewership Highest Since 2017
“Folks who previously didn’t watch NASCAR are now watching NASCAR," said Brian Herbst, NASCAR Senior Vice President, Media, and Productions.
The Drive to Connect
Think about the brands you like. Or love. Or you can’t live without. You have a strong emotional connection with that brand. That strong emotional connection – it’s what truly makes something a brand – is how we think and feel about it. But to make your brand loveable – for people to feel a strong emotional connection to it…
Full-season sponsorships are making a comeback In NASCAR, and not just in the Cup Series
The recently announced Whelen partnership with Richard Childress Racing and Sheldon Creed shows the health of NASCAR at all levels, not just the NASCAR Cup Series.
RCR Partnerships Provide Unprecedented Access
At Richard Childress Racing, we provide unparalleled behind-the-scenes access to our partners at the track. Between meet-and-greets with drivers and Richard Childress, tours of the garage and haulers, VIP access to the Driver/Crew Chief Meeting and seats on top of the pit box for the race, RCR can provide you and your corporate guests a full day of once-in-a-lifetime memories.…
Why your sponsorship program should include a business development component
Sponsorships are largely viewed as vehicles to accomplish an assortment of marketing goals by creating connections with consumers. Sure, that can increase brand affinity and loyalty, but what about tapping into sponsorship assets to support business development efforts too? It makes a lot of sense, because the objectives in connecting with commercial customers are largely the same as connecting with consumers, albeit…
Rethinking branding as the main driver of a sponsorship program
The most high-profile and visible part of a sponsorship program is branding, whether it’s signage at an event or a logo on a team uniform. Branding (and the awareness that comes with it) is one of the easiest sponsorship benefits to execute – and to quantify. But should the success of a sponsorship program be based on brand awareness? Should…
