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The Drive to Connect

Think about the brands you like. Or love. Or you can’t live without. You have a strong emotional connection with that brand. That strong emotional connection – it’s what truly makes something a brand – is how we think and feel about it. But to make your brand loveable – for people to feel a strong emotional connection to it…

Spotlight on Strategy: RCR Command Center Feat. in Forbes/NBC Segments

“The call was the win.” Austin Dillon, driver of RCR’s No. 3 Chevrolet, was quoted saying after his victory at Texas Motor Speedway. Dillon’s win, which secured his spot in the 2020 NASCAR Cup Series Playoffs, was not the only victory at Texas—equally notable was the work put in by the team of engineers at RCR’s state-of-the-art Command Center. At…

Women in Wheels

Who runs the world? In the world of motorsports, particularly NASCAR, that answer may not be what you think. For years the sport was heralded as an avenue dominated by men. This could, in part, be assumed by the predominately large number of male drivers and team owners, as well as many male executives in C-suite positions within the industry.…