News
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Richard Childress Racing Enhances Performance With Predictive Analytics
Our on-site command center, powered by Rho AI, provides our crew chiefs and drivers with predictive analysis that is influential in our strategy on race day. In a recent article published by Forbes, Joseph Wolkin shines a light on the value of this evolving technology.
Women in Wheels
Who runs the world? In the world of motorsports, particularly NASCAR, that answer may not be what you think. For years the sport was heralded as an avenue dominated by men. This could, in part, be assumed by the predominately large number of male drivers and team owners, as well as many male executives in C-suite positions within the industry.…
Richard Childress Racing Fuels Fundraiser to Save Injured Kids
Last week, RCR participated in the NASCARnival night at Victory Junction to benefit Victory Junction and the Childress Institute for Pediatric Trauma. Special thanks to Richard Childress, our drivers, pit crews and sponsors for making the event a memorable day for all involved!
Beyond the Number: The Business Significance of the No. 8
2019 will serve as a monumental season for Richard Childress Racing. In addition to celebrating the organization’s 50th anniversary of competing at the highest level of American motorsports, RCR will re-introduce one of the iconic numbers in the history of the sport, the No. 8. The No. 8 has a deeply-rooted history in NASCAR and can be traced back to…
RCR Hosts Partner Summit in Dallas
Richard Childress Racing recently convened executives from its family of partners in Dallas, Texas for a day of extensive presentations, thought-provoking discussions on best practices, and networking among the partners. Guest speakers included Larry Ryan, Business President, North America & Business President, Growth Platforms & Technologies at The Dow Chemical Company; Zach Hotz, Head of Marketing/Senior Director, Twisted Tea at…