NASCAR Viewership Highest Since 2017
“Folks who previously didn’t watch NASCAR are now watching NASCAR," said Brian Herbst, NASCAR Senior Vice President, Media, and Productions.
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NASCAR and Growth Energy Boast a Significant Milestone
NASCAR and Official Partner Growth Energy celebrate 20 million NASCAR miles driven on Sunoco Green E15.
FOX NASCAR 2022 Viewership Up 6%
June 14, 2022. FOX Sports concludes 2022 broadcast with NASCAR. (FOX Sports PR via Twitter). NASCAR broadcasts races on four different channels: FOX, FS1, NBC, and USA Network. This week, FOX Sports concluded its portion of the season at Sonoma Raceway--producing an increase in viewership of 6% YOY. FOX reported an average viewership of nearly 3.5 million across 14 NASCAR…
Full-season sponsorships are making a comeback In NASCAR, and not just in the Cup Series
The recently announced Whelen partnership with Richard Childress Racing and Sheldon Creed shows the health of NASCAR at all levels, not just the NASCAR Cup Series.
RCR’s Role in Bass Pro Shops Expansion in North Carolina
As originally reported by Triangle Business News' Lauren Ohnesorge North Carolina had help when it came to reeling in Bass Pro Shops' $34 million boat manufacturing operation – in the form NASCAR's Richard Childress. Newly-disclosed records show the racing legend and current NASCAR team owner – who is also a North Carolina native – is the one who actually introduced…
NASCAR Unveils 2022 Cup Series Schedule
Notable changes include The Clash moving to Los Angeles Memorial Coliseum, World Wide Technology Raceway is added to the schedule, and Homestead-Miami is back in the Playoffs
Spotlight on Strategy: RCR Command Center Feat. in Forbes/NBC Segments
“The call was the win.” Austin Dillon, driver of RCR’s No. 3 Chevrolet, was quoted saying after his victory at Texas Motor Speedway. Dillon’s win, which secured his spot in the 2020 NASCAR Cup Series Playoffs, was not the only victory at Texas—equally notable was the work put in by the team of engineers at RCR’s state-of-the-art Command Center. At…
Richard Childress Racing Enhances Performance With Predictive Analytics
Our on-site command center, powered by Rho AI, provides our crew chiefs and drivers with predictive analysis that is influential in our strategy on race day. In a recent article published by Forbes, Joseph Wolkin shines a light on the value of this evolving technology.