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RCR’s Role in Bass Pro Shops Expansion in North Carolina

RCR’s Role in Bass Pro Shops Expansion in North Carolina

As originally reported by Triangle Business News' Lauren Ohnesorge North Carolina had help when it came to reeling in Bass Pro Shops' $34 million boat manufacturing operation – in the form NASCAR's Richard Childress. Newly-disclosed records show the racing legend and current NASCAR team owner – who is also a North Carolina native – is the one who actually introduced…
October 1, 2021
NASCAR Unveils 2022 Cup Series Schedule

NASCAR Unveils 2022 Cup Series Schedule

Notable changes include The Clash moving to Los Angeles Memorial Coliseum, World Wide Technology Raceway is added to the schedule, and Homestead-Miami is back in the Playoffs
September 29, 2021
Spotlight on Strategy: RCR Command Center Feat. in Forbes/NBC Segments

Spotlight on Strategy: RCR Command Center Feat. in Forbes/NBC Segments

“The call was the win.” Austin Dillon, driver of RCR’s No. 3 Chevrolet, was quoted saying after his victory at Texas Motor Speedway. Dillon’s win, which secured his spot in the 2020 NASCAR Cup Series Playoffs, was not the only victory at Texas—equally notable was the work put in by the team of engineers at RCR’s state-of-the-art Command Center. At…
August 25, 2020
Richard Childress Racing Enhances Performance With Predictive Analytics

Richard Childress Racing Enhances Performance With Predictive Analytics

Our on-site command center, powered by Rho AI, provides our crew chiefs and drivers with predictive analysis that is influential in our strategy on race day. In a recent article published by Forbes, Joseph Wolkin shines a light on the value of this evolving technology.
August 3, 2020
Using A.I. to build a better human

Using A.I. to build a better human

In today’s world, the concept of Artificial Intelligence is becoming more widely accepted in a variety of industries—healthcare, agriculture, retail and what might be surprising to some—the world of sports. In the YouTube Originals Series “The Age of AI: Using AI to build a better human” Season 1, Episode 3 (linked below), Robert Downey Jr. discusses how this technology is…
July 27, 2020

Women in Wheels

Who runs the world? In the world of motorsports, particularly NASCAR, that answer may not be what you think. For years the sport was heralded as an avenue dominated by men. This could, in part, be assumed by the predominately large number of male drivers and team owners, as well as many male executives in C-suite positions within the industry.…
May 8, 2020