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Richard Childress Eyes Expanded NASCAR Schedule for Brodie Kostecki
*originally published in Forbes by Joseph Wolkin on Nov. 27, 2023 NASCAR Cup Series team owner Richard Childress is eyeing an expanded schedule for Australian racer Brodie Kostecki in 2024, according to a series of interviews conducted at the V8 Supercars season finale in Adelaide. Kostecki competed on the Indianapolis Motor Speedway road course for Richard Childress Racing, starting 11th, though…
Hard-Charging, Hands-On: Richard Childress’ entrepreneurial drive resulted in $250 million family business empire
*originally published in Triad Business Journal by Julie Knight and John Brasier on Nov. 3, 2023 Sometimes as he drives through his Welcome race team campus or his Lexington vineyards, racing legend Richard Childress admits he looks around and wonders how he built his Davidson County empire. How did a kid from south Winston-Salem who began his career as an…
Demographics: A Snapshot of NASCAR’s Fan Base
Our sport is nothing without our loyal fans. Here's a brief overview of NASCAR's fan base.
How Much Does a NASCAR Sticker Cost?
When it comes to NASCAR, there is a big learning curve into truly understanding how sponsorship works. This one is the most commonly asked question we get: “How much does a sticker on a race car cost?” Safe to say everyone wonders that, and it is an interesting question but one that has never been clearly answered. So to set…
Five Misconceptions of NASCAR Sponsorship
January 23, 2023: Kyle Busch shoot at RCR Studio in Welcome, NC. (HHP/Harold Hinson) By and large the sport of NASCAR has received high accolades over the years for its patriotism, fan loyalty and strong sponsor backing. Those who work in our industry and our loyal fans know that sponsors are key to the equation—without their financial support, teams would…