October 2021 | The Drive to Connect

Full-season sponsorships are making a comeback In NASCAR, and not just in the Cup Series

The recently announced Whelen partnership with Richard Childress Racing and Sheldon Creed shows the health of NASCAR at all levels, not just the NASCAR Cup Series.

RCR’s Role in Bass Pro Shops Expansion in North Carolina

As originally reported by Triangle Business News' Lauren Ohnesorge North Carolina had help when it came to reeling in Bass Pro Shops' $34 million boat manufacturing operation – in the form NASCAR's Richard Childress. Newly-disclosed records show the racing legend and current NASCAR team owner – who is also a North Carolina native – is the one who actually introduced…