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NASCAR Viewership Highest Since 2017

NASCAR Viewership Highest Since 2017

“Folks who previously didn’t watch NASCAR are now watching NASCAR," said Brian Herbst, NASCAR Senior Vice President, Media, and Productions.
FOX NASCAR 2022 Viewership Up 6%

FOX NASCAR 2022 Viewership Up 6%

June 14, 2022. FOX Sports concludes 2022 broadcast with NASCAR. (FOX Sports PR via Twitter). NASCAR broadcasts races on four different channels: FOX, FS1, NBC, and USA Network. This week, FOX Sports concluded its portion of the season at Sonoma Raceway--producing an increase in viewership of 6% YOY. FOX reported an average viewership of nearly 3.5 million across 14 NASCAR…
How Much Does a NASCAR Sticker Cost?

How Much Does a NASCAR Sticker Cost?

When it comes to NASCAR, there is a big learning curve into truly understanding how sponsorship works. This one is the most commonly asked question we get: “How much does a sticker on a race car cost?” Safe to say everyone wonders that, and it is an interesting question but one that has never been clearly answered. So to set…
NASCAR Fan Loyalty

NASCAR Fan Loyalty

Every sport has its own type of fans, and they are typically broken into two categories: fair-weather fans and all-weather fans. The fair-weather fans are what one might call “those” fans, the ones who buy a last-minute ticket for the biggest game of the season and lose interest halfway through the postgame highlights. These fans might have surface level interest…
RCR’s Role in Bass Pro Shops Expansion in North Carolina

RCR’s Role in Bass Pro Shops Expansion in North Carolina

As originally reported by Triangle Business News' Lauren Ohnesorge North Carolina had help when it came to reeling in Bass Pro Shops' $34 million boat manufacturing operation – in the form NASCAR's Richard Childress. Newly-disclosed records show the racing legend and current NASCAR team owner – who is also a North Carolina native – is the one who actually introduced…
NASCAR Unveils 2022 Cup Series Schedule

NASCAR Unveils 2022 Cup Series Schedule

Notable changes include The Clash moving to Los Angeles Memorial Coliseum, World Wide Technology Raceway is added to the schedule, and Homestead-Miami is back in the Playoffs