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Zooming Full Speed Ahead

Zooming Full Speed Ahead

In light of the COVID-19 pandemic, it seems that mostly everything has gone virtual these days, with sports being no exception. Since NASCAR’s return to live racing on May 17th at Darlington Raceway, the team at Richard Childress Racing has been working diligently to establish creative solutions and workarounds to what is considered an essential part of our partner relationship:…
How Much Does a NASCAR Sticker Cost?

How Much Does a NASCAR Sticker Cost?

When it comes to NASCAR, there is a big learning curve into truly understanding how sponsorship works. This one is the most commonly asked question we get: “How much does a sticker on a race car cost?” Safe to say everyone wonders that, and it is an interesting question but one that has never been clearly answered. So to set…
NASCAR Fan Loyalty

NASCAR Fan Loyalty

Every sport has its own type of fans, and they are typically broken into two categories: fair-weather fans and all-weather fans. The fair-weather fans are what one might call “those” fans, the ones who buy a last-minute ticket for the biggest game of the season and lose interest halfway through the postgame highlights. These fans might have surface level interest…
NASCAR’s Return to Racing at Darlington Raceway

NASCAR’s Return to Racing at Darlington Raceway

The TV ratings from NASCAR's return to racing at Darlington Raceway are a great representation of how meaningful live sports can be. We are proud to be back on the track and look forward to seeing what the rest of this season has in store for us.
RCR Partners Unite to Recognize Truck Drivers

RCR Partners Unite to Recognize Truck Drivers

Richard Childress Racing, along with our partners, is thankful for the invaluable work that truck drivers across America are doing to support our country in the midst of these trying times. It is our honor to recognize them for their contributions all month long through Caterpillar’s “Thank You” campaign, along with generous support from our partners at Alsco and TaxSlayer.…

Women in Wheels

Who runs the world? In the world of motorsports, particularly NASCAR, that answer may not be what you think. For years the sport was heralded as an avenue dominated by men. This could, in part, be assumed by the predominately large number of male drivers and team owners, as well as many male executives in C-suite positions within the industry.…
Symbicort: From the TV to the Track

Symbicort: From the TV to the Track

It is no secret that NASCAR is a sport driven by partnerships, but did you know that Richard Childress Racing has a knack for taking these partnerships to the next level? RCR is proud to work with a variety of advertisers that utilize TV commercials during live sports. Over the years, RCR has made these media buys more effective and…