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NASCAR Fan Loyalty

NASCAR Fan Loyalty

Every sport has its own type of fans, and they are typically broken into two categories: fair-weather fans and all-weather fans. The fair-weather fans are what one might call “those” fans, the ones who buy a last-minute ticket for the biggest game of the season and lose interest halfway through the postgame highlights. These fans might have surface level interest…
Technology and Innovation Take Center Stage as NextGen Race Car is Unveiled

Technology and Innovation Take Center Stage as NextGen Race Car is Unveiled

NASCAR’s Next Gen Chevrolet Camaro ZL1, which officially debuts in 2022, is a collaboration of the brightest engineering minds in racing. With technology at the forefront, Richard Childress Racing has played a unique and critical role in helping to bring this new on-track identity to life, working closely with OEMs, other teams and NASCAR to build the initial prototype. “RCR…