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Simulate, Compete, Repeat

Simulate, Compete, Repeat

Richard Childress Racing partnered with Ansys about five years ago to make our race cars more aerodynamic. Read more about how we’re using Ansys products to improve our strategy and performance on race day
Spotlight on Strategy: RCR Command Center Feat. in Forbes/NBC Segments

Spotlight on Strategy: RCR Command Center Feat. in Forbes/NBC Segments

“The call was the win.” Austin Dillon, driver of RCR’s No. 3 Chevrolet, was quoted saying after his victory at Texas Motor Speedway. Dillon’s win, which secured his spot in the 2020 NASCAR Cup Series Playoffs, was not the only victory at Texas—equally notable was the work put in by the team of engineers at RCR’s state-of-the-art Command Center. At…
Cheddar’s Scratch Kitchen Teams Up with RCR

Cheddar’s Scratch Kitchen Teams Up with RCR

Team sponsorship in NASCAR is parallel to great food in a restaurant; when the ingredients are combined correctly, the results can be rewarding for all involved. Richard Childress Racing is proud to showcase one of our partners that has built a successful partnership, Cheddar’s Scratch Kitchen. Cheddar’s, a homestyle casual dining restaurant, made its debut in NASCAR as a multi-race…
Symbicort: From the TV to the Track

Symbicort: From the TV to the Track

It is no secret that NASCAR is a sport driven by partnerships, but did you know that Richard Childress Racing has a knack for taking these partnerships to the next level? RCR is proud to work with a variety of advertisers that utilize TV commercials during live sports. Over the years, RCR has made these media buys more effective and…
Richard Childress Racing Enhances Performance With Predictive Analytics

Richard Childress Racing Enhances Performance With Predictive Analytics

Our on-site command center, powered by Rho AI, provides our crew chiefs and drivers with predictive analysis that is influential in our strategy on race day. In a recent article published by Forbes, Joseph Wolkin shines a light on the value of this evolving technology.
Using A.I. to build a better human

Using A.I. to build a better human

In today’s world, the concept of Artificial Intelligence is becoming more widely accepted in a variety of industries—healthcare, agriculture, retail and what might be surprising to some—the world of sports. In the YouTube Originals Series “The Age of AI: Using AI to build a better human” Season 1, Episode 3 (linked below), Robert Downey Jr. discusses how this technology is…