Using the Internet of Things to make better decisions at the track

Using the Internet of Things to make better decisions at the track

The Internet of Things (IoT) is a simple three-word name for a massive network of objects –including everything from coffee makers to ‘smart’ slabs of concrete – that are capable of connecting to the Internet and have sensors and processors that allow them to collect, record and share data. It is also becoming increasingly big business and increasingly big, period. According…
Sports and the business of making moments

Sports and the business of making moments

A buzzer-beating three-pointer. An incredible play at home plate. A come-from-behind win by the longest of long shots. These exciting and indelible moments are what makes sports so special, and what keeps fans so highly engaged, passionate and connected. You could say that sports are in the business of making moments, of creating memorable occasions time and time again that…
Austin Dillon stars in NASCAR’s first-ever Facebook Live video

Austin Dillon stars in NASCAR’s first-ever Facebook Live video

NASCAR tapped RCR driver Austin Dillon to host its first venture into Facebook Live, a streaming video feature recently introduced by the social media platform. In the live video, Dillon gave fans a behind-the-scenes look at Daytona media day activities in addition to a tour around parts of Daytona International Speedway. Here's a look at the video: Live for the first…

Driving performance through technology & innovation

Nothing has had the effect on our organization like technology. It's not just important to what we do at RCR, it’s ever-increasingly critical to our performance on the race track every week. A culture of innovation further drives the effectiveness of technology, a combination that permeates throughout our entire organization and keeps us running at the top levels of a fiercely-competitive sport.
Collaborating with Dell to bring the Internet of Things to racing

Collaborating with Dell to bring the Internet of Things to racing

Nothing is impacting our sport more than the use and integration of technology into nearly everything we do. Recently, RCR and Dell announced a collaboration that brings the Internet of Things and big data analytics into RCR's arsenal of technology initiatives. In the video below, Dr. Eric Warren, RCR's director of competition, explains how the IoT and analytics are changing our approach to…
RCR’s B2B community: a little-known yet very powerful tennent of a sponsorship platform

RCR’s B2B community: a little-known yet very powerful tennent of a sponsorship platform

Wrangler is a well-known maker of jeans, and they also make other lines of clothing, including a work wear label. Recently, Wrangler Workwear and Realtree announced a collaboration, where Wrangler would offer workwear clothing accented with Realtree camo patterns. The collaboration of the two – Wrangler Work Wear and Realtree – makes a lot of sense: people who work in…
Boosting business relationships through racing

Boosting business relationships through racing

Customer intimacy through race experiences is a strong driver in positively influencing business relationships. As a partner with RCR, industrial supply distributor Grainger uses these experiences often to engage customers, both at the race track and at RCR's headquarters. Then they took it a step further with customer GE Power & Water by bringing the race experience to GE's facilities for its team members…
NBC, FOX lock up NASCAR on TV for next 10 years

NBC, FOX lock up NASCAR on TV for next 10 years

Back in July, NASCAR swung back to Daytona International Speedway to start the second half of the season. It also marked the beginning of NBC’s coverage of the sport, an agreement two years in the making and one that will partner the network with NASCAR for the next 10 years. It’s a boon for NASCAR, and it came on the heels of…
The Dow Chemical Company: telling its technology story through motorsports

The Dow Chemical Company: telling its technology story through motorsports

As a partner with RCR, Dow is not just a brand you see on our race car; its technologies are used throughout. Dow uses this partnership to help tell its technology story in a way that resonates by putting it in the context of motorsports. https://www.youtube.com/watch?v=9svIwfY7_a0
Why Sports Is the Ultimate Winning Play for Engagement

Why Sports Is the Ultimate Winning Play for Engagement

This article from Ad Age has a little bit of age on it, but the content is still very relevant... Sports offers rare access to live-TV audience, but it's also an arena to flex their marketing muscle with digital, real-time, social-media, experiential buys. Every marketer seems to stand up and cheer for sports. From jewelry retailers to automakers, brands dole out…