Austin Dillon Wins the Coca-Cola 600

Austin Dillon Wins the Coca-Cola 600

The No. 3 car is back in Victory Lane. Austin Dillon drove the No. 3 Dow Salutes Veterans Chevrolet SS to Victory Lane Sunday night at Charlotte Motor Speedway, notching his first-career Monster Energy NASCAR Cup Series victory. Dillon won in dramatic fashion, having saved enough fuel to make it to the end of the grueling 600-mile race. “It feels…
Why your sponsorship program should include a business development component

Why your sponsorship program should include a business development component

Sponsorships are largely viewed as vehicles to accomplish an assortment of marketing goals by creating connections with consumers. Sure, that can increase brand affinity and loyalty, but what about tapping into sponsorship assets to support business development efforts too? It makes a lot of sense, because the objectives in connecting with commercial customers are largely the same as connecting with consumers, albeit…
Partners in Performance: Okuma

Partners in Performance: Okuma

The biggest misconception in stock car racing is right there in the name of the sport itself: our race cars aren’t stock at all. Although drivers in the earliest days of NASCAR raced cars they bought off the showroom floor, the machines driven on the track today have been custom-built from the ground up. In order to build these custom…
NBC, FOX lock up NASCAR on TV for next 10 years

NBC, FOX lock up NASCAR on TV for next 10 years

Back in July, NASCAR swung back to Daytona International Speedway to start the second half of the season. It also marked the beginning of NBC’s coverage of the sport, an agreement two years in the making and one that will partner the network with NASCAR for the next 10 years. It’s a boon for NASCAR, and it came on the heels of…