Success Stories

16 articles
Simulate, Compete, Repeat

Simulate, Compete, Repeat

Richard Childress Racing partnered with Ansys about five years ago to make our race cars more aerodynamic. Read more about how we’re using Ansys products to improve our strategy and performance on race day
Cheddar’s Scratch Kitchen Teams Up with RCR

Cheddar’s Scratch Kitchen Teams Up with RCR

Team sponsorship in NASCAR is parallel to great food in a restaurant; when the ingredients are combined correctly, the results can be rewarding for all involved. Richard Childress Racing is proud to showcase one of our partners that has built a successful partnership, Cheddar’s Scratch Kitchen. Cheddar’s, a homestyle casual dining restaurant, made its debut in NASCAR as a multi-race…
Zooming Full Speed Ahead

Zooming Full Speed Ahead

In light of the COVID-19 pandemic, it seems that mostly everything has gone virtual these days, with sports being no exception. Since NASCAR’s return to live racing on May 17th at Darlington Raceway, the team at Richard Childress Racing has been working diligently to establish creative solutions and workarounds to what is considered an essential part of our partner relationship:…
RCR Partners Unite to Recognize Truck Drivers

RCR Partners Unite to Recognize Truck Drivers

Richard Childress Racing, along with our partners, is thankful for the invaluable work that truck drivers across America are doing to support our country in the midst of these trying times. It is our honor to recognize them for their contributions all month long through Caterpillar’s “Thank You” campaign, along with generous support from our partners at Alsco and TaxSlayer.…
Caterpillar Kentucky Activation Video

Caterpillar Kentucky Activation Video

Our friends at Caterpillar had an action-packed weekend at Kentucky Motor Speedway as they continue to use their RCR partnership to drive business. Watch the video below for a quick glimpse into their weekend activations featuring Daniel Hemric and Richard Childress.

Richard Childress Racing Celebrates 50th Anniversary in 2019

2019 will be a milestone season for RCR as it celebrates its 50th year at the top level of American motorsports. Our anniversary season will be highlighted by a robust content plan that will enhance our partners' connection with our fans throughout the season. To kick off our season of celebration, we debuted the video below to our 400+ employees…
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