Success Stories

19 articles
Delivering to Partners Amidst Uncertain Times

Delivering to Partners Amidst Uncertain Times

If 2020 has taught us anything, it is that with a little creativity, there is more than one way to get the job done. Living rooms can be offices, parents can be teachers and Zoom can be the new way to “hang out” with loved ones. In many ways, the same can be said of providing value to partners in…
17 Ways American Ethanol Is Using Their RCR Team Partnership

17 Ways American Ethanol Is Using Their RCR Team Partnership

In honor of American Ethanol surpassing 17 billion miles on E15 (which equates to 682,703 trips around the Earth!), we’re taking a look back at how Growth Energy has utilized their team partnership with RCR over the years. Through this partnership, Growth Energy has not only raised brand awareness of American Ethanol and E15, but in collaboration with RCR’s team…
Simulate, Compete, Repeat

Simulate, Compete, Repeat

Richard Childress Racing partnered with Ansys about five years ago to make our race cars more aerodynamic. Read more about how we’re using Ansys products to improve our strategy and performance on race day
Cheddar’s Scratch Kitchen Teams Up with RCR

Cheddar’s Scratch Kitchen Teams Up with RCR

Team sponsorship in NASCAR is parallel to great food in a restaurant; when the ingredients are combined correctly, the results can be rewarding for all involved. Richard Childress Racing is proud to showcase one of our partners that has built a successful partnership, Cheddar’s Scratch Kitchen. Cheddar’s, a homestyle casual dining restaurant, made its debut in NASCAR as a multi-race…
Zooming Full Speed Ahead

Zooming Full Speed Ahead

In light of the COVID-19 pandemic, it seems that mostly everything has gone virtual these days, with sports being no exception. Since NASCAR’s return to live racing on May 17th at Darlington Raceway, the team at Richard Childress Racing has been working diligently to establish creative solutions and workarounds to what is considered an essential part of our partner relationship:…
RCR Partners Unite to Recognize Truck Drivers

RCR Partners Unite to Recognize Truck Drivers

Richard Childress Racing, along with our partners, is thankful for the invaluable work that truck drivers across America are doing to support our country in the midst of these trying times. It is our honor to recognize them for their contributions all month long through Caterpillar’s “Thank You” campaign, along with generous support from our partners at Alsco and TaxSlayer.…
Caterpillar Kentucky Activation Video

Caterpillar Kentucky Activation Video

Our friends at Caterpillar had an action-packed weekend at Kentucky Motor Speedway as they continue to use their RCR partnership to drive business. Watch the video below for a quick glimpse into their weekend activations featuring Daniel Hemric and Richard Childress.
  • 1
  • 2