News Archives | The Drive to Connect

Full-season sponsorships are making a comeback In NASCAR, and not just in the Cup Series

The recently announced Whelen partnership with Richard Childress Racing and Sheldon Creed shows the health of NASCAR at all levels, not just the NASCAR Cup Series.

SBJ names NASCAR Sports League of the Year

Richard Childress Racing utilizes Rocket League and iRacing to interact with important younger demographic

As COVID-19 restrictions have made fan interaction difficult throughout most of the 2020 and the first half of the 2021 NASCAR Cup Series seasons, drivers have had to get creative about how to interact with their fans. For RCR’s NASCAR Cup Series team and Partnership Marketing department, that meant turning to where the fans are, virtual racing. Both Rocket League…

Okuma & Richard Childress Racing Celebrate 20-Year Partnership

Technology and Innovation Take Center Stage as NextGen Race Car is Unveiled

NASCAR’s Next Gen Chevrolet Camaro ZL1, which officially debuts in 2022, is a collaboration of the brightest engineering minds in racing. With technology at the forefront, Richard Childress Racing has played a unique and critical role in helping to bring this new on-track identity to life, working closely with OEMs, other teams and NASCAR to build the initial prototype. “RCR…

NASCAR Unveils Next Gen Models for 2022 Cup Series

In 2019, NASCAR selected RCR to spearhead the development, testing and validation of its Next Gen race car. This week, the finished models were revealed to the public.

RCR and Alsco continue strong partnership in 2021

NASCAR Sophomore Tyler Reddick Is Hungry To Win With Richard Childress Racing

A Glimpse into what the RCR Partnership Marketing Team is Doing during NASCAR’s Off-Season

There is no doubt the NASCAR off-season is a much-needed breath of fresh air after a grueling 38-race schedule. However, with approximately two months between the conclusion of one season and the start of another, our team is hard at work getting ready for the year ahead. The off-season is a critical time, if not the most critical time of…

Delivering to Partners Amidst Uncertain Times

If 2020 has taught us anything, it is that with a little creativity, there is more than one way to get the job done. Living rooms can be offices, parents can be teachers and Zoom can be the new way to “hang out” with loved ones. In many ways, the same can be said of providing value to partners in…