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Cheddar’s Scratch Kitchen Teams Up with RCR

Cheddar’s Scratch Kitchen Teams Up with RCR

Team sponsorship in NASCAR is parallel to great food in a restaurant; when the ingredients are combined correctly, the results can be rewarding for all involved. Richard Childress Racing is proud to showcase one of our partners that has built a successful partnership, Cheddar’s Scratch Kitchen. Cheddar’s, a homestyle casual dining restaurant, made its debut in NASCAR as a multi-race…
Richard Childress Racing Enhances Performance With Predictive Analytics

Richard Childress Racing Enhances Performance With Predictive Analytics

Our on-site command center, powered by Rho AI, provides our crew chiefs and drivers with predictive analysis that is influential in our strategy on race day. In a recent article published by Forbes, Joseph Wolkin shines a light on the value of this evolving technology.
NASCAR’s Return to Racing at Darlington Raceway

NASCAR’s Return to Racing at Darlington Raceway

The TV ratings from NASCAR's return to racing at Darlington Raceway are a great representation of how meaningful live sports can be. We are proud to be back on the track and look forward to seeing what the rest of this season has in store for us.