NASCAR 101

21 articles
NASCAR Fan Loyalty

NASCAR Fan Loyalty

Every sport has its own type of fans, and they are typically broken into two categories: fair-weather fans and all-weather fans. The fair-weather fans are what one might call “those” fans, the ones who buy a last-minute ticket for the biggest game of the season and lose interest halfway through the postgame highlights. These fans might have surface level interest…
Technology and Innovation Take Center Stage as NextGen Race Car is Unveiled

Technology and Innovation Take Center Stage as NextGen Race Car is Unveiled

NASCAR’s Next Gen Chevrolet Camaro ZL1, which officially debuts in 2022, is a collaboration of the brightest engineering minds in racing. With technology at the forefront, Richard Childress Racing has played a unique and critical role in helping to bring this new on-track identity to life, working closely with OEMs, other teams and NASCAR to build the initial prototype. “RCR…
NASCAR TV Viewership Ratings Stabilize

NASCAR TV Viewership Ratings Stabilize

In a year of uncertainty, NASCAR television viewership ratings have remained stable as enhancements to race formats and the revamped schedule usher in a new, exciting era for the sport.
Five Misconceptions of NASCAR Sponsorship

Five Misconceptions of NASCAR Sponsorship

By and large the sport of NASCAR has received high accolades over the years for its patriotism, fan loyalty and strong sponsor backing. Those who work in our industry and our loyal fans know that sponsors are key to the equation—without their financial support, teams would not be able to compete each weekend. A team partnership with Richard Childress Racing…
NASCAR ratings remain stable

NASCAR ratings remain stable

As sports television viewership faces a volatile environment given these unprecedented times, NASCAR ratings remain stable.Sources: Sports Media Watch and Sports Business Journal