Our sport is nothing without our loyal fans. Here's a brief overview of NASCAR's fan base.
Every sport has its own type of fans, and they are typically broken into two categories: fair-weather fans and all-weather fans. The fair-weather fans are what one might call “those” fans, the ones who buy a last-minute ticket for the biggest game of the season and lose interest halfway through the postgame highlights. These fans might have surface level interest…
NASCAR’s Next Gen Chevrolet Camaro ZL1, which officially debuts in 2022, is a collaboration of the brightest engineering minds in racing. With technology at the forefront, Richard Childress Racing has played a unique and critical role in helping to bring this new on-track identity to life, working closely with OEMs, other teams and NASCAR to build the initial prototype. “RCR…
For its embrace of esports and its swift, safe return to racing, NASCAR is honored as SportTechie’s Outstanding League in 2020.
NASCAR, in collaboration with FOX Sports and NBC Sports, has announced start times and networks for the 2021 race season.
The Great American Race is just around the corner, and while there will be some notable changes to this year's format compared to previous years, there will be no lack of pageantry and excitement for the biggest event in all of motorsports. 73 more days, but who's counting?
NASCAR has unveiled the 2021 schedule for the NASCAR Xfinity Series, which will feature many of the monumental changes that were incorporated into the 2021 NASCAR Cup Series schedule, including races at Circuit of the Americas and Nashville Superspeedway.
In a year of uncertainty, NASCAR television viewership ratings have remained stable as enhancements to race formats and the revamped schedule usher in a new, exciting era for the sport.
By and large the sport of NASCAR has received high accolades over the years for its patriotism, fan loyalty and strong sponsor backing. Those who work in our industry and our loyal fans know that sponsors are key to the equation—without their financial support, teams would not be able to compete each weekend. A team partnership with Richard Childress Racing…
As sports television viewership faces a volatile environment given these unprecedented times, NASCAR ratings remain stable.Sources: Sports Media Watch and Sports Business Journal