NASCAR 101

20 articles
NASCAR TV Viewership Ratings Stabilize

NASCAR TV Viewership Ratings Stabilize

In a year of uncertainty, NASCAR television viewership ratings have remained stable as enhancements to race formats and the revamped schedule usher in a new, exciting era for the sport.
Five Misconceptions of NASCAR Sponsorship

Five Misconceptions of NASCAR Sponsorship

By and large the sport of NASCAR has received high accolades over the years for its patriotism, fan loyalty and strong sponsor backing. Those who work in our industry and our loyal fans know that sponsors are key to the equation—without their financial support, teams would not be able to compete each weekend. A team partnership with Richard Childress Racing…
NASCAR ratings remain stable

NASCAR ratings remain stable

As sports television viewership faces a volatile environment given these unprecedented times, NASCAR ratings remain stable.Sources: Sports Media Watch and Sports Business Journal
A Look Into NASCAR Silly Season

A Look Into NASCAR Silly Season

Explaining NASCAR’s Silly Season As the 2020 NASCAR season draws to a close and the weather starts to change, the time of the year referred to as “Silly Season” in the sport ramps up. You may be asking, what is Silly Season and what does it mean for sponsors, drivers and teams? Origins of Silly Season The first use of…
NASCAR’s 2021 Cup Series Schedule Features Three New Tracks, More Road Courses

NASCAR’s 2021 Cup Series Schedule Features Three New Tracks, More Road Courses

NASCAR has released the 2021 NASCAR Cup Series Schedule. This historic Cup lineup includes three new tracks: the road coarse at Circuit of The Americas, Road America and Nashville Superspeedway. Bristol Motor Speedway will host the first premier series race on dirt in 50 years and Cup drivers will also race at the Indianapolis Motor Speedway Road Course. FOX and…
Rethinking branding as the main driver of a sponsorship program

Rethinking branding as the main driver of a sponsorship program

The most high-profile and visible part of a sponsorship program is branding, whether it’s signage at an event or a logo on a team uniform. Branding (and the awareness that comes with it) is one of the easiest sponsorship benefits to execute – and to quantify. But should the success of a sponsorship program be based on brand awareness? Should…
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