Demographics: A Snapshot of NASCAR’s Fan Base
Our sport is nothing without our loyal fans. Here's a brief overview of NASCAR's fan base.
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How Much Does a NASCAR Sticker Cost?
When it comes to NASCAR, there is a big learning curve into truly understanding how sponsorship works. This one is the most commonly asked question we get: “How much does a sticker on a race car cost?” Safe to say everyone wonders that, and it is an interesting question but one that has never been clearly answered. So to set…
Five Misconceptions of NASCAR Sponsorship
January 23, 2023: Kyle Busch shoot at RCR Studio in Welcome, NC. (HHP/Harold Hinson) By and large the sport of NASCAR has received high accolades over the years for its patriotism, fan loyalty and strong sponsor backing. Those who work in our industry and our loyal fans know that sponsors are key to the equation—without their financial support, teams would…
NASCAR Fan Loyalty
Every sport has its own type of fans, and they are typically broken into two categories: fair-weather fans and all-weather fans. The fair-weather fans are what one might call “those” fans, the ones who buy a last-minute ticket for the biggest game of the season and lose interest halfway through the postgame highlights. These fans might have surface level interest…