Case Studies

7 articles
Symbicort: From the TV to the Track

Symbicort: From the TV to the Track

It is no secret that NASCAR is a sport driven by partnerships, but did you know that Richard Childress Racing has a knack for taking these partnerships to the next level? RCR is proud to work with a variety of advertisers that utilize TV commercials during live sports. Over the years, RCR has made these media buys more effective and…

Richard Childress Racing Celebrates 50th Anniversary in 2019

2019 will be a milestone season for RCR as it celebrates its 50th year at the top level of American motorsports. Our anniversary season will be highlighted by a robust content plan that will enhance our partners' connection with our fans throughout the season. To kick off our season of celebration, we debuted the video below to our 400+ employees…

AstraZeneca Authenticates Unaffiliated NASCAR Media Buy with RCR Partnership

AstraZeneca was already aware of the power that NASCAR has to drive brand awareness and brand preference to a captive national audience.  Their COPD and asthma maintenance treatment, SYMBICORT (budesonide - formoterol fumarate dihydrate)‎ was being regularly seen during :30 commercials as part of NASCAR broadcasts. While they were putting their product in front of a captive audience, they were…