Archive For October, 2020

7 articles
NASCAR TV Viewership Ratings Stabilize

NASCAR TV Viewership Ratings Stabilize

In a year of uncertainty, NASCAR television viewership ratings have remained stable as enhancements to race formats and the revamped schedule usher in a new, exciting era for the sport.
Five Misconceptions of NASCAR Sponsorship

Five Misconceptions of NASCAR Sponsorship

By and large the sport of NASCAR has received high accolades over the years for its patriotism, fan loyalty and strong sponsor backing. Those who work in our industry and our loyal fans know that sponsors are key to the equation—without their financial support, teams would not be able to compete each weekend. A team partnership with Richard Childress Racing…
NASCAR ratings remain stable

NASCAR ratings remain stable

As sports television viewership faces a volatile environment given these unprecedented times, NASCAR ratings remain stable.Sources: Sports Media Watch and Sports Business Journal
The drive to connect

The drive to connect

Think about the brands you like. Or love. Or you can’t live without. You have a strong emotional connection with that brand. That strong emotional connection – it’s what truly makes something a brand – is how we think and feel about it. But to make your brand loveable – for people to feel a strong emotional connection to it…
A Look Into NASCAR Silly Season

A Look Into NASCAR Silly Season

Explaining NASCAR’s Silly Season As the 2020 NASCAR season draws to a close and the weather starts to change, the time of the year referred to as “Silly Season” in the sport ramps up. You may be asking, what is Silly Season and what does it mean for sponsors, drivers and teams? Origins of Silly Season The first use of…