Archive For July, 2020

5 articles
Using A.I. to build a better human

Using A.I. to build a better human

In today’s world, the concept of Artificial Intelligence is becoming more widely accepted in a variety of industries—healthcare, agriculture, retail and what might be surprising to some—the world of sports. In the YouTube Originals Series “The Age of AI: Using AI to build a better human” Season 1, Episode 3 (linked below), Robert Downey Jr. discusses how this technology is…
Rethinking branding as the main driver of a sponsorship program

Rethinking branding as the main driver of a sponsorship program

The most high-profile and visible part of a sponsorship program is branding, whether it’s signage at an event or a logo on a team uniform. Branding (and the awareness that comes with it) is one of the easiest sponsorship benefits to execute – and to quantify. But should the success of a sponsorship program be based on brand awareness? Should…