17 Ways American Ethanol Is Using Their RCR Team Partnership

17 Ways American Ethanol Is Using Their RCR Team Partnership

In honor of American Ethanol surpassing 17 billion miles on E15 (which equates to 682,703 trips around the Earth!), we’re taking a look back at how Growth Energy has utilized their team partnership with RCR over the years. Through this partnership, Growth Energy has not only raised brand awareness of American Ethanol and E15, but in collaboration with RCR’s team of experts at ECR Engines, has changed consumer perception of ethanol, reinforcing the durability and affordability of this earth-friendly biofuel.

  1. Increasing brand awareness of American Ethanol through primary sponsorship on the No. 3 American Ethanol Chevy in select race markets
  2. Showcasing the benefits of a high-performance E15 biofuel blend in the grueling, competitive NASCAR environment
  3. Incorporating ECR’s Chief Technical Director, Dr. Andy Randolph, into educational workshops with auto industry professionals/technicians at the Universal Technical Institute to dispel myths about American Ethanol and validate engine performance. Since these trainings began there has been a 47% increase in ethanol awareness among UTI students
  4. Hosting retail partners and customers at the track for VIP experiences, including hauler tours, grid photos, pit box seating and more
  5. Building positive brand sentiment and engaging fans on social media through celebrity brand ambassador Austin Dillon. One example of this was Dillon drove 250 miles from Chicagoland Speedway to Eldora Speedway on E15, while capturing the journey on social media with the #AEroadtrip
  6. Utilizing pass-through rights with on-car branding and hosting opportunities at-track to promote and reward select customers/vendors
  7. Teamed up with FOX Sports to feature Growth Energy CEO Emily Skor in the Women in Wheels segment and discuss how the RCR team partnership has helped American Ethanol to spread the message about E15
  8. Highlighting expertise of ECR Technical Director Dr. Andy Randolph at Engine Performance Workshops to educate future technicians about the benefits of E15
  9. Connecting with consumers on social media through compelling content created by RCR’s in-house production team
  10. Joining forces with ECR Engines for cutting edge advanced technological research and design capabilities, along with a wealth of experience and success in the realm of engine building
  11. Worked with the U.S. Grains Council to host automotive reporters and influencers from Mexico for interactive sessions at tracks with Dr. Andy Randolph
  12. Utilizing throwback paint schemes at Darlington Raceway to further connect and engage with race fans
  13. Growing brand awareness through ancillary branding at-track on driver fire suits, crew uniforms, pit wall banners and more. These assets have the power to generate TV exposure during a race, which increases consumer familiarity with American Ethanol
  14. Leveraging the power of RCR intellectual property and the iconic number 3 to connect with a loyal NASCAR fan base in support of ethanol education/awareness
  15. Engaging RCR and ECR experts to speak to industry professionals at conferences and dispel myths of E15
  16. Featuring Dr. Andy Randolph through a series of educational, entertaining videos about the power of ethanol, shared with fans on social media
  17. Celebrating the significance of 17 billion miles on E15 through the RCR team partnership program